Business Call to Action: Thomson Reuters - real time weather and price information for farmers

The UK Government and UNDP hosted the Business Call to Action event on 6 May 2008, inviting Chief Executives and Board Chairs from some of the world’s largest companies to showcase concrete initiatives that support economic growth and reduce poverty in developing countries.

This video showcases Reuters Market Light's intention to expand the initiative throughout India where is it expected to reach several million farmers in the next four years.

Once the business model, technology and partnerships are firmly established, Thomson Reuters will also explore potential roll-out to other developing markets in Africa, South America and Asia.

Reuters Market Light is a service that delivers localised personalised commercial information to farmers in India via SMS to mobile phones in the subscriber's local language, enabling them to make better decisions and enhance their incomes. In some cases, Reuters Market Light has enabled farmers to make decisions that have given them an additional profit of up to £3,000 on their initial investment of £2.19 for a 3-month Reuters Market Light subscription.

Rating:
Tags: action, and, business, business call to action, call, More…farmers, for, india, information, price, real, reuters, thomson, time, to, weather
Views: 534

Share